FRESH THINKING FROM THE FRONTLINE

We believe user experience is the new IP – critical to making your app stand out from the pack. Financial apps are no exception. Recently in the TAB office, we took a good look at many of the major ap...

Daniel Joseph
By Daniel Joseph under Design, Insights 10 March 2014

In 2013, our goal was to evolve from ‘projects to partnerships’: we now help some of the world’s biggest brands to shape, build and run their most important mobile software products.2014 brings us a n...

Daniel Joseph
By Daniel Joseph under Insights 05 February 2014

On 15th of January, the Go-Ahead Group and The App Business (TAB) launched On Track – the smartest, fastest rail journey planning assistant for UK train times, travel information and tickets. 

Brande...

By The App Business under News 21 January 2014

Following an in-depth competitive tender process, the Government Procurement Service (GPS) has announced the list of suppliers that have been awarded a place on the new digital service framework – we’...

Emily Maginess
By Emily Maginess under News 18 December 2013

Our second blog post in the mobile Business Intelligence series will introduce our OneView product: a bespoke, contextual tablet BI that The App Business and Unilever have built that is changing the w...

Daniel Joseph
By Daniel Joseph under News 15 November 2013

At The App Business we’re hugely excited about the opportunity to innovate and create new value with mobile Business Intelligence. Today, we think we’re just scratching the surface of what will be pos...

Daniel Joseph
By Daniel Joseph under Insights 23 October 2013

Join The App Business (TAB) in central London on the 23rd of October for breakfast and a lively session on the Role of Mobile Technology in Business Intelligence with guest speaker from Unilever, Ales...

Daniel Joseph
By Daniel Joseph under News 25 September 2013

Apple first introduced its new mobile operating system iOS 7 to the world back in June, which adopted a bold new look and feel compared to previous versions. The skeuomorphic textures and ornamentatio...

Emily Maginess
By Emily Maginess under Design 16 September 2013

iOS 7 brings with it some of the most exciting changes since the App Store first made its debut five years ago. Not only has the design completely changed, but it also offers some brand new functional...

Jon Hocking
By Jon Hocking under Engineering, Insights 16 September 2013

Just three years after launch, The App Business has been rated the UK’s best digital agency with under 50 staff.The elite category of The Drum’s 2013 Digital Census is based on separate polls for peer...

Daniel Joseph
By Daniel Joseph under #TABLife, News 13 September 2013

Apple’s expected announcement of a low-cost iPhone will only strengthen the brand. When Steve Jobs passed away a lot people were asking, “Is Apple now toast?” Why? Well, Steve was the world’s toughest...

Daniel Joseph
By Daniel Joseph under Insights 10 September 2013

I’ll never forget the sight of a smartly dressed man having an intense argument with himself in the middle of a crowded street.Instinctively, I crossed the road to watch him from a safer distance, whe...

Emily Maginess
By Emily Maginess under Insights 22 August 2013

The App Business co-founders, Daniel Joseph and Rob Evans achieved seventh place in The Drum Mobile Top 50 today.As one of the only app development and software companies to feature in the top 50, alo...

Daniel Joseph
By Daniel Joseph under News 16 August 2013

On the 1st of August, News UK and The App Business (TAB) launched the Sun+ Goals app, the new home of football and the first place to see every Barclay’s Premier League goal from every game on your sm...

Daniel Joseph
By Daniel Joseph under News 05 August 2013

When an app’s design is novel or unexpected, the process for testing whether it can be used without introduction becomes critical. Fortunately an often overlooked discipline can help. By simply observ...

Emily Maginess
By Emily Maginess under Agile, Engineering 18 July 2013