TV production company ALL3MEDIA, behind blockbuster shows such as Midsomer Murders, Shameless and Peep Show, has worked with The App Business (TAB) to develop a ground-breaking, integrated, video-on-demand (VOD) mobile app for its UK and US audiences.
The mobile app automatically stays in-tune with customers’ ALL3MEDIA apps on their in-home smart TVs and game-consoles, enabling viewers to easily switch from TV to mobile device and pick up their viewing from exactly where they left off.
Furthermore, the app integrates Apple’s in-app purchase platform with ALL3MEDIA’s existing subscription service, meaning customers can easily subscribe to the service, in-app, with just a tap. Alternatively they can continue to pay ALL3MEDIA direct via online subscription.
“All that customers care about is accessing great content. So we created a seamless experience that enables viewers to move between devices and continue enjoying ALL3MEDIA’s great shows without having to lift a finger. If you don’t finish Midsomer Murders at home, you can pick up from exactly where you left off on your iPad, iPhone or iPod touch. Just open the app and hit play. It’s that simple.”
- Rob Evans, Founder at The App Business.
ALL3MEDIA is a great example of a company that is integrating traditional media channels with cutting-edge ones, and innovating a single, seamless customer experience across devices, content and payment platforms.
At The App Business, we know that creating a joined-up approach that integrates the old and new can be daunting. Our advice is speak to a team that can ensure that your development experience is as smooth as the customer experience.
ALL3MEDIA and The App Business launched the ‘All3Media Player’ on May 23rd 2013. The app is free to download from the App Store here. If you’re interested in learning more about how to create a seamless multi-platform app experience, click here to get in touch.