Inside Apple: the latest product news and announcements

Brett Thornton
By Brett Thornton under Insights 08 September 2016

Yesterday saw Apple hold their biggest primary product event of the year with the launch of new iPhones, Watches and headphones sharing the stage with a host of smaller announcements.

The event was classic Apple, bringing what many deem small, incremental innovations to constantly refine and improve established products.

iPhone 7 and iPhone 7 Plus

With a more fundamental redesign of the iPhone rumoured for next year, the iPhone 7 and iPhone 7 Plus could have been a damp squib. However, Apple packed in enough sizzle to keep iPhone-watchers interested, including:

Watch Series 2

Apple also announced an update to their Watch line up. Watch Series 2 includes a faster chip and a brighter screen - of course. However, the real improvements were focused on fitness, with a built-in GPS chip (which developers can utilise).

This means you no-longer have to lug your iPhone around with you when you run, and water resistance means you can safely swim with the Watch.

There were new ranges, too, including a Nike+ special, updated Hermes styles and a new ceramic white Watch Edition.

Apple also recapped what’s coming in the new Watch OS 3, including:

AirPods and Beats headphones

To accompany the death of the audio port, Apple bet big on wireless headphones. This included a range of new wireless Beats headphones, and Apple’s own foray into the space with the unveiling of their new Airpods. Airpods run for just 5 hours on a charge, but the charging case carries up to 24hrs.

Even more interesting is that they also act as a microphone for voice control using Siri, activated by double tapping them. Whilst many have been quick to dismiss Airpods as simply regular earphones without cables, they’re actually highly intelligent computers in their own right.

Apple has signalled the first step toward a ‘voice first’ world, centred around an in-ear device. In doing so, Airpods are likely to become a whole new platform that will pave the way for a future of always-on, omnipresent personal assistance.

Also announced:

To learn more about what Apple’s latest announcements means for your product, drop us a line or you can tweet me directly at @brett.