Our busy September was rounded off with an important win for On Track – our fast, smart journey planning assistant for Go-Ahead Group. The breakthrough product scooped first place in the user experience (UX) category at the BIMA Awards 2014 against tough competition.
And here’s a picture of the award itself, now proudly ensconced at TAB HQ:
Antonia Redgrove, one of the strategists behind On Track, spoke for the whole team: “For On Track, the BIMA Award for user experience is the icing on the cake. We knew from the beginning that UX was critical for the success of On Track, so we sweated every detail, carried out rigorous user testing and used prototypes right from the get-go. The award is wonderful recognition for the whole team – and along with our great user feedback, makes all the hard work worthwhile.”
You can learn more about On Track here.