The MAT Model: think about behaviour first, and tech second

Jean-Francois Hector
By Jean-Francois Hector under Insights 03 December 2015

With a constant stream of new technology appearing on the scene, it can be easy to get caught up with trying to implement it everywhere you can. However, sending out endless push notifications or placing the odd iBeacon around the place isn't enough to get results from your customers.

Below I have included a summary deck of a recent presentation I gave at Mobile UX London. During my talk I broke down the importance of understanding user behaviour first, and how to elicit those behaviours you want using a handy model - MAT - that we use ourselves here at TAB. Take a look, and let me know what you think by tweeting @jfhector.

If you're looking to create and enable behaviours through great UX, get in touch with us here.