Test first, code later: embedding the value of test engineers

March 21, 2014

“I found another bug guys. That makes a total of 54!” “We’re doing a great job!” In this hypothetical conversation – and an all too familiar one for many test engineers – my first thought is: are we doing a great job as testers? Or are we missing a trick? Last night, The App Business…

RBTE 2014: The right way to influence behaviour with technology

March 13, 2014

Yesterday, The App Business was invited to talk at the huge and very busy Retail Business Technology Expo 2014 (RBTE) at Earl’s Court in London. We decided to use this opportunity to tackle one big strategic question: what is the right way to influence behaviour with technology? I didn’t want to give another talk about…

7 steps to a great user experience in financial apps (and 7 deadly sins)

March 10, 2014

We believe user experience is the new IP – critical to making your app stand out from the pack. Financial apps are no exception. Recently in the TAB office, we took a good look at many of the major apps available in financial services, from handy budgeting tools and mobile payments, to the mobile banking…

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The App Business is the UK's leading mobile software and app development company, based in London

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