Services

From app strategy to App Store, and beyond.

The App Business brings together an understanding of audiences, brands and technologies to create business-transforming apps.

Our in-house offering spans the full suite of services necessary for app success, from strategy, design and engineering to content development, marketing and analytics.

The company is driven by the belief that in this new era of mobile internet computing, people will use apps to filter the world around them.


Key Services
  • app strategy
  • app ideas
  • user story mapping
  • platform planning
  • mobile consultancy

STRATEGY

  • content planning
  • content creation
  • content hosting
  • localisation

CONTENT


  • app concepting
  • app identity and branding
  • app prototyping
  • UI design

DESIGN

  • marketing strategy
  • concept origination
  • app activation
  • launch PR
  • app store liaison

MARKETING


  • technical planning
  • app prototyping
  • app build
  • test and fix

ENGINEERING

  • analytics planning
  • data analysis
  • audience insights
  • road mapping
  • audience research

ANALYTICS


OUR PROPRIETARY SERVICES
 

TAB MASTERCLASS

TAB MASTERCLASS

Master apps and create actionable, strategically-informed app ideas in just half a day with our bespoke workshop.


TAB PROTOTYPER

TAB PROTOTYPER

Create and evaluate a fully designed, touch-screen prototype before committing to software development.


 
 

TAB BUILDER 3.0

TAB BUILDER 3.0

Use our tried and tested library of pre-existing software components to build high-quality apps more efficiently.


TAB PUBLISHER

TAB PUBLISHER

Optimise existing and new content for mobile consumption, and deliver it live to any device with our web-based publishing platform.