Brett Thornton

Brett Thornton

Lead Strategist

A graduate of Warwick Business School, Brett spent four years as a Strategist at TBWA/Media Arts Lab, where he led the European strategy for the iPhone and apps, as well as working on campaigns for iPad, Mac and Music.

Since joining The App Business, Brett has been involved across projects, working with product teams to shape and deliver business-transforming mobile strategies, bringing clients closer to their customers with outcome-driven innovation and user-centred design. Most recently, Brett’s work has focused on retail and payments with clients including Visa, Home Retail Group and BP. Brett is also responsible for growing and developing our group of mobile strategy specialists.

This year’s WWDC keynote was a sprawling two hour affair, covering the breadth of Apple’s ecosystem. Given its breadth, and to help you cut through the usual (and large) amounts of commentary online, ...

Brett Thornton
By Brett Thornton under Insights 06 June 2017

In our recent conversations with UK retail banks, the role of mobile in the future of banking has been raised as a topic of debate amongst bankers themselves. An important subtext for this debate is the particular role played by brick and mortar branches.

Brett Thornton
By Brett Thornton under Insights 15 March 2017

We have identified six capabilities we believe are crucial to banks as they strive to achieve success amidst rapidly changing market conditions and customer expectations.

Brett Thornton
By Brett Thornton under Insights 22 September 2016

Yesterday saw Apple hold their biggest primary product event of the year with the launch of new iPhones, Watches and headphones sharing the stage with a host of smaller announcements.

Brett Thornton
By Brett Thornton under Insights 08 September 2016

2016 is an inflection point for UK banks. Shifts in many areas such as regulations, economic conditions, customer expectations, competition and technology are all combining to threaten the banking status quo.

Brett Thornton
By Brett Thornton under Insights 28 July 2016
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