George Proudfoot

George Proudfoot

Senior Strategist

After gaining a BSc in Philosophy, Logic, and Scientific Method from the London School of Economics, George began his career in the video games industry at Activision. Subsequently joining brand and innovation consultancy Prophet, he helped to develop and roll out brand, marketing, and innovation work for some of the world’s largest technology, retail and finance brands.

Since joining TAB in 2015, George has quickly showed his abilities as a leader, helping to coach and mentor other members of the team. He is constantly developing and updating our strategic approach for specific industries and clients, while also working to help improve and grow our toolkit of approaches and techniques. George has helped to develop strategic work for financial clients such as ING and Visa, as well as supporting longer-term mobile programmes with Home Retail Group, Met Office, and Unilever.

Amazon have shown how far ahead of the curve they are by actually launching a new grocery concept largely enabled via sensors above shelves.

George Proudfoot
By George Proudfoot under Insights 02 March 2017

The potential for voice UI in hospitality settings has been obvious to anyone who has used Amazon’s Alexa to switch on the lights in their own home.

George Proudfoot
By George Proudfoot under Insights 24 February 2017

In a world where trends can shift at lightspeed, one of the safer bets to bank on is that more connected sensors will continue to surround us over time.

George Proudfoot
By George Proudfoot under Insights 20 October 2016

We were set a challenge - to make reordering day-to-day products a friction-free experience. We saw an exciting opportunity to investigate and prototype a different approach using digital sensors.

George Proudfoot
By George Proudfoot under Insights, #TABLife 07 September 2016

As mobile continues to transform the world, fundamentally altering what customers expect and how businesses operate, many established retail businesses and approaches are in a state of flux.

George Proudfoot
By George Proudfoot under Insights 25 February 2016
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