TAB parent company - Forrester Wave™ Leader

Brett Thornton
By Brett Thornton under News 07 November 2018

As part of Kin + Carta, TAB is proud to announce that Forrester Research has named the group 'a Leader' in the prestigious evaluation, The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.

Kin + Carta is a next-generation digital transformation business that fuses three specialisms - strategy, innovation, and communications — under its new organisational model called The Connective. The Connective consists of strategic consultancies Pragma, Hive, and Incite; digital innovation firms TAB and Solstice; and communications agencies Edit and AmazeRealise.

The classification as a Leader places The Connective in the highest of four categories within the Forrester Wave™ listing.

Forrester cited the group for leading with a “blend of strategists and builders for new products. Kin + Carta, which is the newly rebranded St Ives, run by the former CEO of Solstice, has 1,479 employees focused on digital experience services in 16 offices serving clients predominantly in Europe and North America. Compared with other vendors we evaluated, Kin + Carta has higher adoption and quality of design, artificial intelligence, and technology services.”

Rob Evans, TAB Founder and Strategy Director said: “We’re delighted to be recognised as a leader in Forrester’s evaluation and we’re particularly pleased about the high scores for many of the capabilities TAB provides to its clients everyday.”

After a deep evaluation of The Connective’s capabilities, Forrester found that clients like our ability to build mobile apps and to blend strategy and execution in a scrappy, "roll up your sleeves" culture. The report also states, “Kin + Carta scores well in strategy factors, including client co-innovation and employee experience… [The Connective] is a good fit for companies building products and customer applications.”

J Schwan, CEO of Kin + Carta, said: “Forrester is a gold standard in the industry. To be recognised as a Leading digital experience firm is a real honour. We believe this is a testament to the boldness of our clients, the effectiveness of our working culture and the great teamwork happening across our Connective.”

Kin + Carta scored the top points possible in experience design services, artificial intelligence services, authenticated experience services, emerging touchpoint services, digital experience technology services, programme management services, client co-innovation strategy, active digital experience clients, and employee experience criteria.


To read the full Forrester Wave™ report, click here.

To learn more about Kin + Carta’s Connective model, visit

Originally posted on Solstice.