A graduate of Warwick Business School, Brett spent four years as a Strategist at TBWA/Media Arts Lab, where he led the European strategy for the iPhone and apps, as well as working on campaigns for iPad, Mac and Music.
Brett leads TAB’s dedicated strategy team, and has played an influential role in growing both mobile product and business strategy as a core TAB service. Brett works closely with senior stakeholders to ensure clients maximise the full breadth and scope of the mobile opportunity - today, and in the future. Currently, Brett is partnering with Visa to develop a framework that enables Visa’s clients to accelerate innovation, and is advising Tesco on the future role of mobile. He has also recently worked with BP to develop an in-depth strategic assessment of the ways technology will reshape the organisation’s brick and mortar retail estate.