Founder and Strategy Director
A graduate of Keble College, Oxford with a BA in Geography, Daniel was previously European Planning Director for Apple at TBWA/Media Arts Lab, launching the iPhone, App Store and hundreds of apps. Prior to this, Daniel spent his career planning advertising and communications for Sony Computer Entertainment Europe and Mars.
Working alongside co-founder Rob Evans, Daniel leads the company and our Strategy team at TAB. With a particular focus on outcome-driven innovation, Daniel is fascinated by the future of technology and the tangible, beneficial impact it can make on even the smallest detail of daily life. He takes an active role in the development of our products, providing leadership and in-depth insight for delivery teams and our clients, helping them to clearly articulate new propositions and opportunities that generate new value for business and users alike.