With over fifteen years of experience in technology and software consulting services, David joined The App Business from a software consultancy, where, as Sales Director, he established their London office and a new business development team. Before that, David had a number of senior roles over the course of six years at ThoughtWorks, where he worked with software delivery teams across Europe, India and China. He has worked with clients across financial services, retail, media and the public sector, leading large-scale transformation programmes and advised on Agile software delivery.
As Commercial Director, David sits at the frontline of The App Business’ ambitions and works closely with the company's founders. David provides leadership of the New Business and Client Service teams, and is responsible for developing, designing, and executing the commercial strategy that drives the company’s revenue growth against goals, profitably and sustainably.