George Proudfoot

George Proudfoot

Strategy Lead

After gaining a BSc in Philosophy, Logic, and Scientific Method from the London School of Economics, George began his career in the videogames industry at Activision. Subsequently joining brand and innovation consultancy Prophet, he helped to develop and roll out brand, marketing, and innovation work for some of the world’s largest technology, retail and finance brands.

Since joining TAB, George has led the development of strategic new propositions for finance clients such as ING and Visa, as well as supporting longer-term mobile programmes with Home Retail Group, Met Office, Kingfisher and Unilever. Outside of project work, George is focused on pushing our strategic approach forward for specific industries like finance and retail, while also working to help improve and grow our toolkit of techniques.

 

The potential for voice UI in hospitality settings has been obvious to anyone who has used Amazon’s Alexa to switch on the lights in their own home.

George Proudfoot
By George Proudfoot under Insights 24 February 2017

We were set a challenge - to make reordering day-to-day products a friction-free experience. We saw an exciting opportunity to investigate and prototype a different approach using digital sensors.

George Proudfoot
By George Proudfoot under Insights, #TABLife 07 September 2016

In a world where trends can shift at lightspeed, one of the safer bets to bank on is that more connected sensors will continue to surround us over time.

George Proudfoot
By George Proudfoot under Insights 14 July 2016

As mobile continues to transform the world, fundamentally altering what customers expect and how businesses operate, many established retail businesses and approaches are in a state of flux.

George Proudfoot
By George Proudfoot under Insights 25 February 2016

A good workshop is a valuable tool. When provided at the right time, they can deliver the crucial ideas that bring a project to the next level. However, a bad workshop is a waste of time for all involved.

George Proudfoot
By George Proudfoot under Insights 03 December 2015